October 2011

Are you ignoring your customers on Twitter? Businesses can choose to make customers happy or to ignore them!

October 29, 2011



“Despite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with the quiet of contempt” … from Jay Baer’s Convince & Convert 70% of Companies Ignore Customer Complaints on Twitter This is an excellent reminder of the folly of ignoring what social media offers [...]

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What’s the marketing budget of a successful business?

October 27, 2011



What should your marketing budget be? A fabulous illustration from the very lovely Mr Biz Wiz himself, Martin Gladdish… Couldn’t have put it better myself – if you’re spending money on marketing that’s working then you need to spend MORE. And you’ll know if it’s working because you’ll be tracking your efforts and activities. So [...]

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Social Media – Levelling the playing field : When David takes on the X Factor Goliath

October 26, 2011



When all else fails, take to Social Media   We have written before about the colossus that is X Factor. The newspapers love it – fights between the judges, pictures of contestants in extremes of emotion, controversy behind the scenes. What the newspapers love most of all is that the X Factor drives visitors to their website [...]

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Using Online Video to increase SHARES in your Social Media Marketing – is your content being shared and seen?

October 23, 2011



Great article over on the MarketingM8 blog by Peter Masters on the benefits of using video in your social media marketing… The key points to note: The beauty of video is that it’s quick to install on a blog or a website and it’s very, very effective. Why? Because people like to watch and share videos [...]

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Are you Doing It at the weekends?? Twitter : The importance of timing and how often and when…

October 21, 2011



Fabulously useful blog by Dan Zarrella, who works for HubSpot and has authored such delightfully nerdy reports as “The Science of ReTweets” over on readwriteweb.com. He  recently hosted a webinar titled “The Science of Timing” that took a close look at how the timing of social media activity impacts its effectiveness – which is something [...]

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The WOW factor – Practical Social Media tips & advice:Combining Email and Social Media to make your customers love you

October 18, 2011



Email + social media = smart customer service So says Rupert Harrison, senior strategist at TBWA\London (find him on Twitter @rupertharrison) over on the Direct Marketing Association’s website And when you read his article on the power that intelligent use of social media and email can unleash, I doubt you’ll disagree… The key takeaway for me is his [...]

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What is Edgerank and how can you use it on your Facebook Page to get more visibility?

October 16, 2011



There are three major Facebook EdgeRank ranking factors: Brent Rangen’s article at SearchEngineWatch.com explains… Affinity: This is directly related to likes, interactions, and your relationships. Those you interact with regularly receive a higher affinity score. If you were to like the SaucyHorse Social Media updates regularly, we would receive a higher affinity score from you. Affinity score [...]

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Video SEO – You are 53 times more likely to appear on the first page of Google with a video on your website…

October 9, 2011



… than with static text. So how easy is it to make this happen? You can make simple and quick slideshow type videos which will keep your website visitors updated with recent events, new products, latest news. This one took an hour and cost £99. You can of course spend more – for instance, by [...]

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Deborah Meaden joins Twitter : Why business owners need to follow the dragons & be on Twitter

October 5, 2011



Why business owners need to be on Twitter   Picked up a story from Dan Martin over at Business Zone that seemed to me a sign of the times… Here’s Deborah Meaden in 2009 – at 1:53 in the video – explaining why she didn’t think joining in with the Twitterati and tweeting with the [...]

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