November 2011

Google loves us! How Google improves its search algorithm with the customer experience in mind.

November 29, 2011



Google Search Algorithm Why Google really cares about how your website ranks – A short video that gives you a sense of the work that goes into the changes and improvements that Google make almost every day. Whilst an improvement to the algorithm may start with a creative idea, it always goes through a process [...]

Read the full article →

Social Media – Viagra for your website rankings! Social media and organic SEO for your website…

November 28, 2011



Great article by Mick Say over at Online Marketing Academy on a subject close to my heart – social media and it’s effect on organic search engine optimisation. Social Media in the Digital Marketing Mix Over to Mick… “Search engines used to rely heavily on Inbound links to determine the authority of a website. They still [...]

Read the full article →

Social Media Marketing Intern wanted : Only those with the WOW factor need apply! Job Opportunity to die for…

November 23, 2011



Social Media Marketing Job Opportunity   We’re hiring! And it all starts with a search – a search for the absolute crème de la crème. We’re looking for the Saucy Horse Social Media & Video marketing superstars of 2012! Here’s the deal : if you’re just looking for a “job” or if you’re just looking [...]

Read the full article →

Keywords – The Very Crux of the Matter:Online marketing-websites-social media-SEO – it all hangs off Keywords!

November 20, 2011



Keyword Research Keyword research should form the basis of every type of online marketing activity you embark on. Why? Well, for starters there are some good points covered by Mark White over on his blog on linkedintraining.net “From Search Engines to Pay Per Click, email marketing and, of course, the elements of social networking and social [...]

Read the full article →

When Klout Goes Above And Beyond. Klout gets it wrong in the social media arena

November 15, 2011



Do you know your true social media footprint?   There’s a lot of interest in the recent story of Klout automatically creating profiles for minors. If you had linked your Facebook page to Klout and posted on someone’s wall, or they posted on yours, then their profile was dragged into Klout.  Massive security concerns were [...]

Read the full article →

Mobile Websites : Facebook has 350 million mobile users – Can your website be seen by your mobile customers?

November 14, 2011



An article over on TechCrunch.com on where Facebook is going with mobile – and why! Is your website mobile? Facebook Mobile Chief Erick Tseng talks about how crucial mobile is to them — and more importantly, how crucial it will be. Within 1-2 years, Tseng sees Facebook becoming as much of a mobile company as it is [...]

Read the full article →

LinkedIN gets fiesty! Using the new features on LinkedIN – Facebook & Twitter best bits for Marketers to get more business

November 13, 2011



Looks like LinkedIn is keen to emulate Facebook and Twitter with some of the recent changes the platform has made. The big change was to the “Follow Company” feature that now looks a lot like Twitter and Facebook. Here’s Steve Olenksi over on Social Media Today talking about the recent changes on LinkedIn : “You’re [...]

Read the full article →

Why does Stephen Fry hate Facebook? Social Media Influencer vs Social Media Platform

November 11, 2011



What happens when a Social Media influencer criticises a Social Media Platform?   Recently, this was tweeted by Stephen Fry; As you can see, his opinion was heavily retweeted. In most cases, a comment like this from a well-known Social Media Influencer would cause uproar and immediate damage control by the organisation being tweeted about (see [...]

Read the full article →

What is Nigel Botterill’s Entrepreneur’s Circle? Is it worth joining?

November 6, 2011



As some of you will know, I am driving my business forward with the help of a number of real entrepreneurs who have success to talk about and experience to pass on – they are walking the walk, not just “talking the talk”! In terms of giving small business owners real practical tools they can [...]

Read the full article →

Finding the people who will help you share your business message : finding the Social Media Influencers

November 3, 2011



Haven’t featured Social Steve’s thoughts for a while… Here’s a good article on a subject that is exercising my mind lately – understanding where to find the influencers – the people who will help share your business message and act as brand / product advocates. It’s important… Over to Steve: “Do you realize that there [...]

Related Posts Plugin for WordPress, Blogger...
Read the full article →