December 2011

How to Create a Social Media Marketing Schedule : Advice on how to manage social media marketing

December 19, 2011



John D Leavy of InPlainSite marketing has written a great article over on Entrepreneur.com Here’s a summary (and fleshing out in some cases) of the points I find particularly relevant to business owners looking at Social Media Marketing. Firstly, why are you using (or considering using) social media in your business marketing? Is it purely to smooth [...]

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Are you attending a business event? Liveblog it!

December 14, 2011



Liveblog your way through an event   Most Social Media users, when attending an event and with something to say, will tweet.  Whether it’s a conference,  product launch, trade show or even a TV programme “live tweeting” is becoming more popular.  Tweeting  through the event using a hashtag may encourage retweets and is great for getting your [...]

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Do you want to know what your customers are thinking – Poll them and ask!

December 13, 2011



Blogs To Conduct Market Research We all love to be asked our opinions.  As a business, we like to know (or we should do…) what our customers and users of our products and services think. Have you thought of using a simple poll on your blog or website to gather information or opinions? An online [...]

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Getting Noticed on Social Media – Share it about & improve your SEO!

December 12, 2011



Enjoyed something online? Click that social media share button!   One of the greatest things about Social Media is how easy it is to share great content from other sources – and therefore how easy it is for you to get your content shared if you appeal to your viewers and readers on a level [...]

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Marketing – the problem is not getting the leads, it’s forming the relationships…

December 8, 2011



“As marketers, we usually don’t approach our customers like we would approach a potential spouse, do we? No, we’re more like a drunken frat boy at his first freshman mixer. Most marketers approach customers and prospects more intent on the one-night stand than the long-term relationship. We know it’s wrong… but we do it anyway.”  Absolutely superb [...]

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Who are you on Social Media Platforms? How is your company perceived on the social networks?

December 8, 2011



Getting your message across on Social Media Platforms.   Once you are on your Social Media, you want to get your message out there – but who are you when you do it? Finding your voice on Social Media is important; what you say and how you say it is how you build up and [...]

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Twitter : 6 simple reasons why you need to use it to grow your business – how Twitter can get more customers for your business

December 4, 2011



Why use Twitter in my business? “I don’t get Twitter” “What’s the point?” “Why do we need to be there?” A year ago, comments like these were all I heard when I was asked about Twitter and the social media platforms. We hear them less frequently now, as business people are becoming aware of  how [...]

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