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Social Media Policy Summarised Part 1 – “Don’t do anything stupid”!

July 26, 2011

Have you set up a company Social Media Policy? If not, what has put you off? Is it the thought of having to draft a long policy document? The thought of having to make sure that everyone in your company ploughs through it so that they know how Social Media Guidelines impact employees? When I [...]

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If you don’t ask, you don’t know!

July 13, 2011

We’ve all been there. In the middle of an interesting conversation, presentation or meeting a fact, statistic or comment is thrown out that you either don’t understand or don’t know about. In real life we ask for further explanation. On twitter, facebook, linked in or blogs it should the same thing – ask away. Social [...]

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A social media question we all need to ask ourselves -Why?

July 7, 2011

We’ve been putting this article from Brian Solis out on the Saucy Horse twitter accounts as there are so many good points in the article. Today I’m pulling these 10 points out. The Top 10 Questions Customers Are Asking You in Social Media 1. Why should I like you on Facebook? 2. Why should I [...]

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Competitions on Social Media Platforms

July 5, 2011

Tweet If you want to drive traffic to your website, facebook page, blog or via twitter and also create a buzz around your company, a competition is one way to go about it. Like all Social Media Campaigns, first you need to get the marketing and content right and then run the competition. But how [...]

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Who Speaks For Your Company?

June 30, 2011

Tweet According to this article in The Drum, only 24% of companies give guidance as to what can and cannot be posted on Social Networking sites. We know how powerful Social Media is; we’ve also blogged previously how you cannot control the conversation. Making sure that people who work for you know what can and [...]

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When Social Media Goes Bad

June 16, 2011

Tweet This is an old story, but it’s such a great case history and article. Since I’m a new Saucy Horse, I’d like to share my favourite stories, case histories and writers with you. We’ve touched on this subject here before. When things are going right on your Social Media Feeds, it’s great. You’re interacting [...]

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How do you get started with a social media strategy? Part 2 of 2

June 15, 2011

Tweet Part Two, continued from Part One here 6. What other experts in your niche can you network with, and how do you find them on Twitter, FaceBook, LinkedIn etc? Are you networking with other people and groups within your niche market that may be already considered experts in the field? If you do, not [...]

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How Do You Get Started On A Social Media Strategy? Part 1 of 2

June 14, 2011

Tweet Starting an online Social Media presence can be daunting. We’ve laid out a few bullet points to hopefully steer you in the right direction! 1. What do you want the end result or goal of your social media marketing to be? What would you like to accomplish? More leads, more followers, more sales, more [...]

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Mass Marketing is Dead. Long live Pin Point! How to get your ideas to spread

November 24, 2010

Is mass marketing dead? I’d say so – the scattergun approach of chucking your message out there via any means possible, and at any cost, seems oddly incongruous with any sense of a business that understands where its customers may be. Not everyone realises it. Look at the ads that still run throughout the commercial breaks you fast forward at x30 when you’re [...]

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How much money can Social Media make for my Business?

November 11, 2010

If I were a business owner considering Social Media right now, I’d want to know… When I set up my Facebook, Twitter, YouTube & LinkedIn Business social media activities, what will it cost me and how much business will I generate? So I’d watch this video…

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