Business to Business Social media Strategy

Social Media Marketing To Do List : Tips & Reminders on social media strategy

August 25, 2011

Social Media marketing for your business is all about being present in the online marketplace and having something of value and interest to say to people who may one day become your customers, or recommend you to others – so how are you going to use it to benefit your business today? We’ve already asked [...]

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Social Media Marketing : Quality of Following, Not Quantity.

August 19, 2011

Oh, I love starting a blog post with a riff on a cliché, but please bear with me. When it comes to assessing the success of your social media marketing, there are basic things you should do. Have a look at your Twitter followers, Facebook Friends and Likes, LinkedIn Connections, YouTube subscribers. How many do [...]

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Update Your LinkedIn Profile

August 7, 2011

Take 10 minutes today to check your LinkedIn profile. Is everything up to date? Add new projects that you are working on, check in with some contacts, add some new information. Pick one of your contacts that you have had recent successful dealings with and write them a recommendation. Look in on any groups that [...]

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Social Media Policy Summarised Part 1 – “Don’t do anything stupid”!

July 26, 2011

Have you set up a company Social Media Policy? If not, what has put you off? Is it the thought of having to draft a long policy document? The thought of having to make sure that everyone in your company ploughs through it so that they know how Social Media Guidelines impact employees? When I [...]

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How are you going to use Twitter today? Twitter advice & tips

July 26, 2011

Twitter Tips It’s a new day. You open your Twitter account and there the little box is, just begging to be filled. ”Compose New Tweet”. “What’s happening?” What is happening? Or look at it another way – what would you like to happen? We’ve talked before how Twitter users respond to attempts to shape the [...]

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Come on over to my place – Guest Bloggers.

July 18, 2011

If you read blogs regularly, there’s always someone whose blogs stand out; the person who you click first on your RSS reader or the one you click automatically when it comes up on your timeline, wall or Linked In Updates. If you have a relationship with them, why not ask them to write a Guest [...]

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If you don’t ask, you don’t know!

July 13, 2011

We’ve all been there. In the middle of an interesting conversation, presentation or meeting a fact, statistic or comment is thrown out that you either don’t understand or don’t know about. In real life we ask for further explanation. On twitter, facebook, linked in or blogs it should the same thing – ask away. Social [...]

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Committing to your blog. It’s an ongoing affair!

July 13, 2011

How often do you update your company blog? Once a month? Once a fortnight? Ideally you should commit to updating your blog at least twice a week. Use RSS feeds, twitter and facebook to subscribe to blogs, industry news and other sources to help you find engaging and relevant content for when you are unsure [...]

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How do you use LinkedIn?

July 11, 2011

Lab42 recently commissioned a survey of 500 users of LinkedIn in the USA to see how they used the site. They published the results in this interesting infographic. 90% of responders think that the site is useful as it helps them to connect to individuals in their industry as possible clients. If you are [...]

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A social media question we all need to ask ourselves -Why?

July 7, 2011

We’ve been putting this article from Brian Solis out on the Saucy Horse twitter accounts as there are so many good points in the article. Today I’m pulling these 10 points out. The Top 10 Questions Customers Are Asking You in Social Media 1. Why should I like you on Facebook? 2. Why should I [...]