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Using Social Media for Customer Service : Resolving issues

October 24, 2012



Resolving Issues for your Customers Social Media is an integral part of marketing - if you do it right. you’ll not only see your business profile raised but you’ll also see it translate to your bottom line.  Social Media well executed also has a part to play in other departments within your company, especially customer service. [...]

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Are You Breaking Facebook Rules? It’s not worth the gamble! Make sure you do not lose your page…

May 10, 2012



Facebook Rules for Company Pages   Everyone loves a competition.  Just check the Twitter timelines every Friday when Tetley Tea tweets are RTd all day in the hope of winning a year’s supply of tea.  These type of competitions are easy to run and administrate, but what about Facebook competitions, why not try them? Basically, because it can be fraught with [...]

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Are you breaking Facebook Rules? What you can use in your cover image – The Big Picture!

May 4, 2012



Facebook Rules for Cover Photos   I love Facebook. Do what you want, say what you want, post whatever pictures you want as long as you don’t offend anybody. Right? Nope.  Nothing is ever that easy… There are a few rules that you have to follow to make sure that your company Facebook page (and all those [...]

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Make sure you post a profile picture on your Social Media Page!

January 16, 2012



What do people look at on your Facebook Page?   You may spend ages crafting that tweet, putting together that Facebook Wall Post or thinking up a pithy LinkedIn update, but according to a recent study by EyeTrackShop and Mashable, profile photos matter. Profile pictures matter. The site feature that attracted most attention on Klout, Facebook and StumbleUpon [...]

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Social Media Statistics 2011 – social media infographic with statistics to make you think!

January 13, 2012



2011 – the year social media moved into mainstream consciousness in the UK. Thanks to this infographic from Dream Systems Media we can see the fascinating picture of what goes on online. In 2011 There were 100 million active Twitter accounts 200 million accounts were added to Facebook 4.8 billion people have a mobile phone while [...]

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Inside Facebook – What Mark Zuckerberg has given to YOUR business…

January 3, 2012



Facebook Marketing   Did you see the recent BBC documentary Inside Facebook? A most interesting programme on a number of levels, it shows how companies can compete with the likes of Coca Cola, Sainsburys, British Airways… Don’t think that it can be done?  How can you use Facebook marketing to compete with larger companies? What exactly does [...]

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Who are you on Social Media Platforms? How is your company perceived on the social networks?

December 8, 2011



Getting your message across on Social Media Platforms.   Once you are on your Social Media, you want to get your message out there – but who are you when you do it? Finding your voice on Social Media is important; what you say and how you say it is how you build up and [...]

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When Klout Goes Above And Beyond. Klout gets it wrong in the social media arena

November 15, 2011



Do you know your true social media footprint?   There’s a lot of interest in the recent story of Klout automatically creating profiles for minors. If you had linked your Facebook page to Klout and posted on someone’s wall, or they posted on yours, then their profile was dragged into Klout.  Massive security concerns were [...]

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Why does Stephen Fry hate Facebook? Social Media Influencer vs Social Media Platform

November 11, 2011



What happens when a Social Media influencer criticises a Social Media Platform?   Recently, this was tweeted by Stephen Fry; As you can see, his opinion was heavily retweeted. In most cases, a comment like this from a well-known Social Media Influencer would cause uproar and immediate damage control by the organisation being tweeted about (see [...]

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What is Edgerank and how can you use it on your Facebook Page to get more visibility?

October 16, 2011



There are three major Facebook EdgeRank ranking factors: Brent Rangen’s article at SearchEngineWatch.com explains… Affinity: This is directly related to likes, interactions, and your relationships. Those you interact with regularly receive a higher affinity score. If you were to like the SaucyHorse Social Media updates regularly, we would receive a higher affinity score from you. Affinity score [...]

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