LinkedIn strategy

Are you LinkedIN or LockedOUT?? Statistics on UK LinkedIn – Essential Business Social Media Tools

March 15, 2012



LinkedIn and Social Media Strategy     Do you use LinkedIn to sell your business to professional contacts? Out of the two-thirds of UK business professionals who use LinkedIn, only a third of those use LinkedIn as a tool to grow their business.  82% of UK LinkedIn users expect that LinkedIn will be used as [...]

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LinkedIN gets fiesty! Using the new features on LinkedIN – Facebook & Twitter best bits for Marketers to get more business

November 13, 2011



Looks like LinkedIn is keen to emulate Facebook and Twitter with some of the recent changes the platform has made. The big change was to the “Follow Company” feature that now looks a lot like Twitter and Facebook. Here’s Steve Olenksi over on Social Media Today talking about the recent changes on LinkedIn : “You’re [...]

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Update Your LinkedIn Profile

August 7, 2011



Take 10 minutes today to check your LinkedIn profile. Is everything up to date? Add new projects that you are working on, check in with some contacts, add some new information. Pick one of your contacts that you have had recent successful dealings with and write them a recommendation. Look in on any groups that [...]

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How do you use LinkedIn?

July 11, 2011



Lab42 recently commissioned a survey of 500 users of LinkedIn in the USA to see how they used the site. They published the results in this interesting infographic.   90% of responders think that the site is useful as it helps them to connect to individuals in their industry as possible clients.  If you are [...]

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Social Media Strategy? No good without a CONTENT strategy…

December 9, 2010



“You can’t have a social media strategy without a content strategy.” This is a quote by  Susan Cato, Senior Director of Web and New Media Strategies at CompTIA – I read it this morning in an article on how to create a Social Media Content Strategy. It’s the crux of the matter – with all [...]

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