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Social Media Marketing – How LinkedIn got everybody talking

March 13, 2013

Creating a Social Media Buzz Are you looking to create a social media buzz? LinkedIn created one last month, and all it took was a little flattery. They answered the most basic question “What do people like talking about?” and set a campaign in action. Answering social media questions. The answer to their question “What [...]

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Are you LinkedIN or LockedOUT?? Statistics on UK LinkedIn – Essential Business Social Media Tools

March 15, 2012

LinkedIn and Social Media Strategy Do you use LinkedIn to sell your business to professional contacts? Out of the two-thirds of UK business professionals who use LinkedIn, only a third of those use LinkedIn as a tool to grow their business. 82% of UK LinkedIn users expect that LinkedIn will be used as [...]

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Social Media Share Buttons & SEO – Optimize your webpages:Make your content easy to share

September 20, 2011

Use Social Buttons To Share Interesting Content! You’ve spent a lot of time and probably a reasonable amount of money on your website, and hopefully you’ve worked on SEO – search engine optimisation. You’ve made sure that you have relevant, interesting and clear content. You’ve added video on your website to encourage people to [...]

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Social Media Marketing To Do List : Tips & Reminders on social media strategy

August 25, 2011

Social Media marketing for your business is all about being present in the online marketplace and having something of value and interest to say to people who may one day become your customers, or recommend you to others – so how are you going to use it to benefit your business today? We’ve already asked [...]

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Social Media Marketing : Quality of Following, Not Quantity.

August 19, 2011

Oh, I love starting a blog post with a riff on a cliché, but please bear with me. When it comes to assessing the success of your social media marketing, there are basic things you should do. Have a look at your Twitter followers, Facebook Friends and Likes, LinkedIn Connections, YouTube subscribers. How many do [...]

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Update Your LinkedIn Profile

August 7, 2011

Take 10 minutes today to check your LinkedIn profile. Is everything up to date? Add new projects that you are working on, check in with some contacts, add some new information. Pick one of your contacts that you have had recent successful dealings with and write them a recommendation. Look in on any groups that [...]

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Social Media Policy Summarised Part 1 – “Don’t do anything stupid”!

July 26, 2011

Have you set up a company Social Media Policy? If not, what has put you off? Is it the thought of having to draft a long policy document? The thought of having to make sure that everyone in your company ploughs through it so that they know how Social Media Guidelines impact employees? When I [...]

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How do you get started with a social media strategy? Part 2 of 2

June 15, 2011

Tweet Part Two, continued from Part One here 6. What other experts in your niche can you network with, and how do you find them on Twitter, FaceBook, LinkedIn etc? Are you networking with other people and groups within your niche market that may be already considered experts in the field? If you do, not [...]

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What are they saying about you when you’re not in the room? Social Media for Brand Management

November 17, 2010

“Your brand is what people are saying about you when you’re not in the room” I’m not sure who coined that phrase but it’s a cracker. Daniel Rowse wrote a great blog on ProBlogger about branding for your own blog and it got me thinking about Business Brands. So, what are people saying about your [...]

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