social media

Using Social Media To Improve SEO

November 30, 2012



Search Engine Optimisation (SEO)   It’s all about that front page of the search engine results, isn’t it – whether you’re appearing on it when people search for whatever you do. How do you use social media to improve SEO?  Here are our tips on how to use Social Media to increase your SEO rankings. [...]

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Using Social Media for Customer Service : Resolving issues

October 24, 2012



Resolving Issues for your Customers Social Media is an integral part of marketing - if you do it right. you’ll not only see your business profile raised but you’ll also see it translate to your bottom line.  Social Media well executed also has a part to play in other departments within your company, especially customer service. [...]

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Social Media for Business – Three ways to use Social Media to increase your bottom line.

May 15, 2012



Social Media & your bottom line   Do you love Social Media? Do you love the chat, the sharing, the ability to talk directly to customers, future customers and peers?  There’s no filter and that can give you unbridled access to people who you might not otherwise be able to communicate with. If you don’t [...]

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Social Media for B2B business to business – do you have a social media marketing expert on board?

April 26, 2012



Great article over on Social Media Examiner, one of our favourite sources of social media opinion and expertise,  by Phil Mershon - all about the relevance of social media to the B2B sector – is that your sector? Do you primarily market to other businesses? Does that mean that you’ve discounted social media marketing as having [...]

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Social Media Marketing – Where is your content? Part One

April 23, 2012



Content for Social Media?     If you are sitting with a blank Twitter, Facebook, LinkedIn, WordPress, Tumblr or Pinterest account, you need content – after all, content is what Social Media is all about.  If you have a massive Social Media Marketing content block, we can help with these tips that will soon have [...]

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Fed up of playing Hide and Seek on Social Media – Where are your customers?

April 17, 2012



Finding Your Customers On Social Media   In last year’s The Apprentice the two teams were sent to Paris, and were asked to sell the Best Of British.  Both teams were offered products to sell, and had to pick the products that would sell the most and make the most profit. One of the items [...]

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You Suck, and I’m Telling Everyone; Dealing with negative comments on social media

April 3, 2012



Unhappy & Upset Customers on Social Media   It happens. No matter how good customer service or processes are, sometimes bad things happen to good customers. If they take to Social Media and complain, how do you deal with this? Knowledge of the problem First of all, if you don’t know about the problem, you [...]

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Are you LinkedIN or LockedOUT?? Statistics on UK LinkedIn – Essential Business Social Media Tools

March 15, 2012



LinkedIn and Social Media Strategy     Do you use LinkedIn to sell your business to professional contacts? Out of the two-thirds of UK business professionals who use LinkedIn, only a third of those use LinkedIn as a tool to grow their business.  82% of UK LinkedIn users expect that LinkedIn will be used as [...]

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Social Media ROI – are you getting value for money? How do you know it’s working?

February 1, 2012



What do companies want from their Social Media Marketing spend? Basically they want to see 2 things. 1. That it’s working – and for most that means making a valid contribution to the sales & marketing effort of the business 2. That they’re getting value for the money they are spending Social Media Managers & [...]

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Make sure you post a profile picture on your Social Media Page!

January 16, 2012



What do people look at on your Facebook Page?   You may spend ages crafting that tweet, putting together that Facebook Wall Post or thinking up a pithy LinkedIn update, but according to a recent study by EyeTrackShop and Mashable, profile photos matter. Profile pictures matter. The site feature that attracted most attention on Klout, Facebook and StumbleUpon [...]

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